PROTEST THE HERO LAUNCH INTERACTIVE FAN-SOURCING EXPERIENCE TO REVEAL THE ‘REAL’ ARTWORK FOR NEW ALBUM ‘VOLITION’, RELEASED OCTOBER 28th VIA SPINEFARM RECORDS…
iTUNES PRE-ORDER GOES LIVE TODAY
CONTINUING THE sleight-of-hand marketing skills that have defined their career, Protest the Hero today announce that the artwork revealed two weeks ago as the cover for their new album, Volition, is not the actual cover art but instead the artwork for the digital version of the record.
The band have created an interactive app to reveal the true art. Below is the app description from the guys themselves…
“Today we launch a unique, interactive fan-sourcing experience to reveal the Jeff Jordan-created artwork for our forthcoming album, Volition. Playing off the night vision-equipped vultures featured in the artwork, each fan’s visibility is restricted to the immediate area surrounding their cursor, giving them limited access to the illustration. Each visitor’s viewfinder moves simultaneously amongst the others, forming a real-time flock of crowd-sourced clarity – fans must work together to expand their collective vision and reveal the artwork in its entirety. The link for the app is: http://volition.protestthehero.ca
Also today, Volition is available for pre-order on iTunes. Those pre-ordering the album will be able to immediately download the first single from Volition, “Clarity”, the lyric video for which has already been revealed. Pre-order Volition from iTunes here.
Protest the Hero will be returning to the UK in February 2014 as part of their headline European tour. Supporting Protest the Hero on this string of dates will be UK outfits Tesseract & The Safety Fire, plus Toronto-based Intervals.
Dates for the UK run are below:-
01.02.14 UK Brighton @ Concorde 2
02.02.14 UK Birmingham @ O2 Academy2
04.02.14 UK Sheffield @ Corporation
05.02.14 UK Glasgow @ Classic Grand
06.02.14 UK Manchester @ Academy2
07.02.14 UK London @ The Electric Ballroom